Today we continue in part two of Power Of Web Design Case Studies. In this post we talk about how to present your Case Studies. If you missed Part One, click on the link below.
How to Present Your Case Studies
One you’ve determined the content for an effective case study, it’s time to focus on the presentation. People aren’t looking to read a 400-page novel about your past clients, so it’s important to present case studies in an easily digestible way and will make people want to read them.
First and foremost, you want to make sure your case studies are formatted correctly for the web, and specifically, for your website. Think about some of the blogs and other websites that present a large amount of information – most of them do an excellent job of being able to present it in such a way that’s easy to navigate and read. They do this by breaking up the content into bite-sized chunks.
Break it Up
Breaking up paragraphs is an easy way to start. It looks much nicer to the reader’s eye, and it’s easier to read than just one giant wall of text. Too much text looks intimidating, and quite frankly like a chore to read.
Breaking it up into paragraphs makes it look much more accessible, and potential clients can jump around to see which paragraphs interest them the most if they don’t feel like reading the entire page.
Also, use headings and subheadings where appropriate. These allow you to break up your content even further, and also enhance a reader’s ability to scan and find exactly what interests them. For the most part, people aren’t usually going to read the entire case study. People’s reading habits online are actually pretty lazy – so most people are just going to scan the content and read what appeals to them specifically.
Do you have information is your case study that could be formatted as a list? Lists and bullet points are an effective way to make content easy to consume.
Bullet points are particularly well-suited for listing the specific requirements of the project, features you implemented, or statistics about how the project benefitted your client.
Always use images wherever you can – show the different stages of the projects alongside your content if at all possible. Anytime you can show rather than tell, it’s a good thing.